Post Tagged with: "advertising"

The Stuff of Nightmares: Advertisers Tap Into Dream Infiltration

The Stuff of Nightmares: Advertisers Tap Into Dream Infiltration

I never thought I’d live to see the day when beverage companies are infiltrating dreams. But here we are. Brewing giant Coors launched a new advertising campaign earlier this year, the format came as a surprise to many. The company was planning to infiltrate people’s dreams to get them to buy, and presumably drink Coors beer. They started by getting[Read More…]